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Pinterest and the New Breed of Autonomous Marketing Platforms – Social Media Week – New York

socialmediaweek.org/newyork/events/pinterest-and-the-new-breed-of-autonomous-marketing-platforms?utm_content=buffer9da7c&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

 

The era of commodity media – where brands could only advertise across websites that conform to standardized ad formats – is coming to an end.  There is a new breed of digital marketing platforms that is creating unique experiences where both brands and consumers have an opportunity to invent, create, and connect.

These are autonomous marketing platforms – independent, non-conforming, personal. And they represent a massive and growing percentage of time spent on the internet, across every device.  Pinterest is a quintessential autonomous marketing platform that knows its audience.  Without deduction or having to triangulate data points, Pinterest knows how, when, and where their users are interacting with them and support completely personalized experiences based on who those users are.

Pinterest represents this new breed of platforms, and as they become increasingly necessary for marketers there is a unique set of opportunities which needs to be understood. How should brands think about advertising across Pinterest as part of their overall strategy? How is Pinterest different from other autonomous platforms like Facebook and Twitter? What are the most effective ways to engage
the Pinterest audience and what are best practices for driving marketing results?

Eric Hadley, Head of Partner Marketing, Pinterest
Rachel Weiss, Head of Digital Innovation, L’Oreal
Nikhil Sethi, co-founder & CEO Adaptly

Pinterest and the New Breed of Autonomous Marketing Platforms

Fri, Feb 27 – 12:30 PM – 1:45 PM

Hosted by Adaptly

Highline Stages – ENGAGE

Speakers

 

#SMWAdaptly

 

Presented by:

 

Info

Official Event

Talk

Marketing

english

Contact Event Organizer

New York Campus or New York Insider pass required

 

Location

Highline Stages – ENGAGE 441 W 14th Street
New York, NY 10014
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February 27, 2015 - Posted by | BUSINESS, CULTURE, ENTREPRENEURS, LIFESTYLES, opportunity, TECHNOLOGY, We Recommend | , , , , , , , , , , , , , , , , , , , , , , , , , , ,

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