Pinterest and the New Breed of Autonomous Marketing Platforms – Social Media Week – New York
The era of commodity media – where brands could only advertise across websites that conform to standardized ad formats – is coming to an end. There is a new breed of digital marketing platforms that is creating unique experiences where both brands and consumers have an opportunity to invent, create, and connect.
These are autonomous marketing platforms – independent, non-conforming, personal. And they represent a massive and growing percentage of time spent on the internet, across every device. Pinterest is a quintessential autonomous marketing platform that knows its audience. Without deduction or having to triangulate data points, Pinterest knows how, when, and where their users are interacting with them and support completely personalized experiences based on who those users are.
Pinterest represents this new breed of platforms, and as they become increasingly necessary for marketers there is a unique set of opportunities which needs to be understood. How should brands think about advertising across Pinterest as part of their overall strategy? How is Pinterest different from other autonomous platforms like Facebook and Twitter? What are the most effective ways to engage
the Pinterest audience and what are best practices for driving marketing results?
Eric Hadley, Head of Partner Marketing, Pinterest
Rachel Weiss, Head of Digital Innovation, L’Oreal
Nikhil Sethi, co-founder & CEO Adaptly
Head of Partner Marketing, Pinterest
Co-Founder & CEO, Adaptly
VP, Digital Innovation, Content and New Ventures, L’Oreal
New York Campus or New York Insider pass required
New York, NY 10014
February 27, 2015 - Posted by luckygirlmedia | BUSINESS, CULTURE, ENTREPRENEURS, LIFESTYLES, opportunity, TECHNOLOGY, We Recommend | #entrepreneurs, #family, #festivals, #FREE, #performance, #Pinterest, #SMW15, #technology, #women, Adaptly, Autonomous Marketing Platforms, DIY, Education, ENGAGE, entertainment, Feb 27, Fri, Highline Stages, Hosted, New Breed, NYC, panels, Pinterest and the New Breed of Autonomous Marketing Platforms, professional development sessions, remarkable works, Social Media Week 2015, technology, transmedia
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