LuckyGirl MEDIA recommends

Choices and Trends for Women "from Teens to Grandmothers"

SOCIAL MEDIA WEEK Feb 23-27, 2015

500+  Events!

300+  Speakers

60+    MasterClasses

30+    Mainstage Talks

YES!

 

Networking Pass

$49

now thru Feb 22, 2015

Walk-up Price: $49

Access to official NYC Campus, co-working areas, charging stations and food market.

Campus Content

  • Talks and Sessions featuring global thought leaders
  • Masterclasses with industry experts
  • In-depth demos from the top startups and agencies
  • Insider Guide highlighting top events and tips for SMW NYC 2015

Parties & Special Events

  • Insider Networking Breakfasts
  • VIP Opening Reception
  • VIP Closing Party

Campus Features

  • Access to Exhibition Hall and Installations
  • Networking & Co-working Areas
  • Charging Stations
  • Food Market

 

AND DISCOVER the agenda and speakers in these other cities:

 

you have many options available:

You can CLICK on each speaker and full bios and seminar topic:

Next Conference: February 23-27, 2015

Get Your Pass


Lilian O. Ajayi is the Founder and Executive Director of Global Connections for Women foundation (GC4W) was awarded the Ambassador of Goodwill of the State of Arkansas and the rest of the World – by the Governor Mike Bebe. She is an Adjunct Professor at New York University School of Professional Studies. The Global Connections for Women foundation (GC4W) launched less than 3years ago and now has a social media community of over 52 thousand followers. The community of supporters includes Social Media Week, Ford Foundation, United Nations Women, United Nations Development Programme (UNDP), Thomas Reuters Foundation, African-American Institute, U.S. Tennis Associations, Intel Involved, We-care.com US Congresswoman Barbara Lee, U.S. Olympic Gold Medalist Alex Morgan, Author Sarah Lewis, and several others.

Lilian spent a portion of her career working at the United Nations Headquarters in New York, representing the Mission of Nigeria to the UN, and served on the Social Economic Committee as the Economic Development Policy Negotiator. More recently, Lilian Ajayi served as an executive ensuring Digital Marketing Strategies and Market Intelligence Analytics efforts for not-for-profit organizations, Fortune 500 and Fortune 100 companies. She was awarded with the Special U.S. Congressional Award for Outstanding Community Service from Congresswoman Barbara Lee and recognized by Applause Africa magazine as one of the “Top 40 under 40” Most Inspiring Africans in the Diaspora and one of the “Top 20 African Women” with powerful and inspiring voices. Lilian Ajayi was recently named “Power Woman of the Diaspora” by Black Enterprise Magazine. Lastly, Lilian is a Harvard Graduate and an MBA Candidate at Zicklin School of Business, Baruch College CUNY.

Established in 2012, the Global Connections for Women foundation (GC4W) was created in direct response to the United Nations’ Millennium Development Goals (MDGs) and established to support women and youth in underserved communities across the globe. GC4W foundation was founded under the auspice that making a difference in the lives of others is indeed meaningful, worthwhile and deserving of the attention from those who are able to make an impact in this world. Our goal is to enrich and empower the lives of 100 thousand Women and Youth by end of 2015.

The GC4W foundation also serves as a humanitarian platform, where generation Y and the millennials can be encouraged to Give Back and be engaged through the GC4W Champions program. The organization’s roster of GC4W Champions includes: Ivy League Alumni, MBA Graduates, Educators, Entrepreneurs, Industry Leaders and Social Innovators. These exemplary individuals come from diverse backgrounds who share a strong desire to Give Back and realize the importance of equipping women in underserved communities with the resources they need to feel connected, educated and empowered.

Award-winning team leader with a passion for creating cultures of creativity and innovation. Creative marketing professional with over twelve years of experience developing and executing integrated campaigns. Custom executions have spanned a multitude of channels including print, digital, social media, live events, and experiences. Creator of ideas that have resulted in multi-million dollar partnerships with brands in wide-variety of categories, including MasterCard, Acura, Lincoln, BMW, Stoli, Heineken, Montblanc, Park Hyatt, HSBC, and IBM.

With over a decade of experience in the delivery of interactive solutions through a variety of different roles, I bring a wide range of talent to the table. I’ve continually gone above and beyond my roles to improve and bring new products to the table that would best serve our customers.

I have big creative ideas, and know how to execute them – from prototypes to production. I thrive working with executive management and working across teams to execute innovative solutions.

Makena Cunningham, Strategic Partnerships at charity: water

Right now, 800 million people on the planet don’t have access to clean, safe drinking water. That’s one in nine of us.

charity: water is a non-profit bringing clean and safe drinking water to people in developing nations. Since 2006, they’ve funded more than 13,641 water projects in 22 developing countries. When complete, these projects will provide clean water for more than 4.6 million people.

Makena helps raise millions of dollars from strategic partnerships, working with companies and brands to make an impact on the water crisis and inspire others to take action. Formerly she coordinated field efforts for political campaigns, where she got her start working in fundraising and communications.

Erica Dhawan is a globally recognized leadership expert, consultant, and keynote speaker teaching companies and business leaders specific strategies and creative actions that drive elite performance, improve innovation across generations and cultures, capitalize on the expertise of emerging talent, and prepare the global workforce for the future. She coined the term “Connectional Intelligence” (with Saj-nicole Joni) as a breakthrough methodology to drive innovation by harnessing the value of networks and relationships.

Working with Erica creates workplaces where profitable innovation, creativity & collaboration can flourish. For real. With Ivy League prowess, Wall Street experience & Bollywood flair, Erica’s consulting, workshops & keynotes integrate sound business sense with sparkling intuition — and leave audience dancing in their seats. (And often, on their feet.) Learn more at ericadhawan.com.

Erica has spoken on global stages from the World Economic Forum at Davos to Fedex to Harvard University and her clients have ranged from Fedex Headquarters, KPMG, ATKearney, Blakes LLP and Working Mother Media.

Erica is also a frequent national media spokesperson and is regularly featured in outlets including USA Today, Business Insider, Forbes, and the Associated Press. She writes about leadership in Harvard Business Review, Forbes, Fast Company, and Huffington Post. She was recently named a Young Global Shaper with the World Economic Forum.

She is a member of the Young Entrepreneur Council, Aspen Socrates Society, and TEDx fellows. Previously, she worked at Lehman Brothers and Barclays Capital. She has a MPA from Harvard University, a MBA from MIT Sloan, and a BS in Economics from The Wharton School.

Sarah Hofstetter is CEO of 360i which was named this year’s top digital agency by Advertising Age, Adweek, MediaPost and Mashable, in addition to being recognized among the industry’s most innovative companies by Fast Company and Creativity. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business.

Since joining 360i in 2005, Sarah has created and rapidly evolved the agency’s industry-leading brand strategy, social marketing and emerging media practices, helping brands such as Kraft Foods, Coca-Cola, OREO and others connect with more than 250 million consumers every day. Brands turn to Sarah to help them transform their communications by putting digital and social behaviors at the center of their marketing strategy, creative and overall communications. Additionally, under Sarah’s watch, 360i has won numerous awards for digital innovation at Cannes, The CLIOs, New York Festivals, The One Show and The Shorty Awards.

Sarah currently sits on the 4A’s Board of Directors, and she was named to the 2014 AAF Hall of Achievement. Sarah has been recognized by Advertising Age’s “40 Under 40,” the Adweek 50 and CableFAX’s “Digital Hot List,” and among the Stevie Awards 2012 “Female Advertising Executives of the Year.” She is frequently quoted in publications including The Wall Street Journal, Advertising Age and The New York Times.

Previously, Sarah served as 360i’s President and Senior Vice President of Brand Strategy & Emerging Media. Prior to joining 360i, she was President and Founder of Kayak Communications, a marketing agency focused on developing brand strategy and communications plans for new media brands. Before starting her own agency, Sarah spent ten years at Net2Phone, one of the world’s first providers of VoIP technology. Sarah lives on Long Island with her husband and two children.

Jessica Lawrence is the Executive Director of NY Tech Meetup (NYTM), the largest Meetup in the world and a 33,000-member non-profit organization supporting New York’s growing technology community. NYTM’s goal is to build a sustainable and diverse technology industry that drives economic growth, leads innovation, and creates positive, high-impact change. The organization’s perennially sold-out monthly events have served as a springboard for hundreds of the city’s technology startups from Tumblr to Foursquare to Livestream.

Going beyond NYTM’s monthly events, Jessica has spearheaded a variety of other initiatives throughout during her tenure, including mobilizing the NYTM community to assist with recovery efforts after Hurricane Sandy devastated New York City, calling on them to volunteer to help federal, state, and city agencies as well as small businesses, not for profits, schools, and others get their critical technology back up and running.

Jessica is also leading efforts to diversify the New York technology industry, launching events and educational opportunities for women in technology and the forthcoming NY Tech Meetup Coalition for Women in Technology.

Prior to her work with NYTM, Jessica was the CEO of Girl Scouts of San Gorgonio Council in Southern California. During her tenure, she was the youngest Girl Scout Council CEO in the country. While serving as CEO, Jessica was an architect of change, leading the organization through much needed shifts in organizational culture and structure, and reshaping the strategic vision of the organization to providing high-quality, relevant programming.

In July 2008, she successfully led Girl Scouts of San Gorgonio Council to become the first non-profit organization in the country to migrate to a Results-Only Work Environment (ROWE). In April 2010, Girl Scouts of San Gorgonio Council was selected by The Non-Profit Times as one of the fifty best non-profits in the country to work for, ranking number eight on the list.

Jessica received her Bachelor of Science in Psychology from the University of Maryland, graduating Cum Laude, and earned her Certificate of Non-Profit Management from Duke University. She was one of only 15 women selected to participate in Seth Godin’s Female Entrepreneur MBA (FeMBA) in 2010.

Jessica has received numerous personal and professional awards including the Girl Scouts of the USA Frances Hesselbein Award for Excellence in Management in 2007, was selected as one of The Daily Muse’s 12 Women to Watch in 2012, and as one of the Crain’s New York Business People to Watch in Silicon Alley 2013

In addition, Jessica’s writing has been featured on Harvard Business Review blog, Forbes.com, The Next Web, The Daily Muse and in a weekly column in The Press-Enterprise. Jessica and organizations under her leadership have been featured in The New York Times, Wall Street Journal, Crain’s New York Business, The Huffington Post, Forbes, Fast Company, Inc., TechCrunch, Mashable, The Next Web, The Non-Profit Times, the book Why Work Sucks and How to Fix It, the book The Work Revolution, and on CNN, WNYC, NBC, NY1, and many other media outlets.

Kelly Meyers is a Creative Strategist on the Brand Design team at Code and Theory, a digital agency that creates products, content and brand campaigns across platforms. With offices in New York, San Francisco, and London, Code and Theory has demonstrated a deep understanding of adaptive content and the ability to create dynamic brand touch points with social as a foundation.

Kelly joined Code and Theory in 2011 as one of the early members of the social media team, helping manage, strategize, and grow the communities for Snapple, Mott’s, Maybelline, essie, and Neiman Marcus. She has developed strategies for 360 integrated social campaigns and websites for those brands, including Snapple and essie’s responsive site redesigns. In addition, she’s helped build Maybelline and essie’s presence on emerging platforms such as Tumblr, and content strategies for Maybelline’s blog CITY and The Girl with the Big Eyes mascara campaign.

Recently, Kelly has expanded into QSR by helping Code and Theory’s new partner Burger King relaunch in social and digital marketing. She has also been a published contributor to Mashable, USAToday.com and Digital Pivot.

Anahita is the founder of Neural Beings and an emerging talent in the field of coaching and leadership development. Born in Tehran, raised in Hamburg and educated in London, Anahita’s dynamic and experiential coaching style draws on contemporary neuroscience, psychology and mindfulness.

With an academic background in Social Anthropology from SOAS in London, Anahita is committed to fostering a new leadership style, marked by leaders with distinct minds and purpose driven lives. Anahita has worked in media and personal development around the world, interviewing senior political and business leaders and gaining insight into the unique mindsets of influential and fulfilled individuals.

Working closely with neuroscientists and psychologists in New York, Anahita’s methodology focuses on training the mind to foster positive habits and wholesome mental states.

Anahita is currently enrolled in a two-year certification program in Contemplative Psychotherapy, in New York. She coaches and facilitates workshops around the world, in English, German and Farsi.

  • Karinna Nobbs

    Senior Lecturer Fashion Branding and Retail Strategy, London College of Fashion

Karinna has a passion for the aesthetic aspects of fashion brand management and was a visual merchandiser by trade before entering academia in 2001. Previously she has worked with United Colours of Benetton, Kookai, House of Fraser and Ralph Lauren. Karinna has operated in the fields of fashion retail, visual merchandising and PR. In her academic career she researches, publishes and teaches internationally exploring innovative visual and digital retail strategies within the fashion sector.

Shiza Shahid is an entrepreneur and social activist of Pakistani origin. She is the CEO and co-founder of the Malala Fund, the organization representing the young Pakistani activist who was shot by the Taliban for her campaign for girls’ education. A graduate of Stanford University, Shiza was previously a business analyst at McKinsey & Company in the Middle East. She is now leading Malala Fund in its work to empower girls through education. Shiza was recently named one of TIME magazine’s “30 Under 30 World Changers” and to Forbes “30 Under 30″ list of social entrepreneurs.

Around the world, over 600 million adolescent girls are denied a formal education because of social, economic, legal and political factors. And in being denied an education, society loses one of its greatest and most powerful resources. The Malala Fund aims to change that. Education empowers girls to raise their voices, to unlock their potential, and to demand change. The Malala Fund’s solutions are grounded in inspired innovation: they are girl-centric approaches to education that support the Fund’s goal of creating a world where every girl reaches her true potential.

Shiza currently lives in New York City.

As a cross-disciplinary professional, Rachel blends the design and business worlds together to build innovative design strategies for her clients.  Both a creative and analytical problem solver, she works with design teams to provide unique solutions for organizations that span disparate industries.

In her role as Director with TPG Architecture, her focus is to ideate & develop innovative planning concepts that help bring her clients businesses  into the 21st century.

Rachel holds a Master of Professional Studies in Design Management from Pratt Institute and a Bachelor of Fine Arts in Interior Design from New York School of Interior Design.  In addition to her current role at TPG, Rachel is the Managing Director of Architecture for Humanity New York, as well as a Professor of Design Futures, at Pratt Institute’s Design Management Program.

I work in the Facebook Creative shop where I focus on building ideas for global brands that unlock their business potential. Prior to Facebook, I was a Senior Design Manager at Procter & Gamble, where I led Brand Strategy and Design Innovation for many of P&G’s Billion Dollar brands. I found ShareSomeSugar.com, an online community borrowing-place and Sushi and the City where I teach private Sushi making classes and parties.

Recognition:
-Brand Innovator 40 Under 40 Recipient, 2012
-Ranked in top 10% of P&G employees 3 years in a row
-Featured in New York Times, Boing Boing, CNN, ABC Good Morning America, NBC for ShareSomeSugar.com
-Cincinnati Innovates ‘ G e t S t a r t e d ’ $ 1 0 k A w a r d Recipient for ShareSomeSugar.com
-3 Great Design Awards at P&G

Vanessa Wakeman, CEO of award-winning social change and nonprofit public relations and event production company, The Wakeman Agency will provide guidance and tales from the trenches on thought leadership development over social media platforms. She will review the basics of creating a thought leadership platform and provide some concrete examples and action plans for turning ideas into leadership and leadership into viral social media campaigns that produce dialogue and awareness for your organization’s issues and needs.

As President of Global Digital, Data & Analytics for Starcom MediaVest Group (SMG), Lisa Weinstein leads digital and analytics capabilities for the company. She oversees all aspects of SMG’s digital expertise, including online, mobile, social, search, performance marketing, data, and analytics. Lisa’s leadership serves as a digital guide for many of the biggest marketers in the world, including Coca-Cola, P&G, and Microsoft.

Since joining SMG in 2011, Lisa has established the company’s ranking as a leading agency partner with Facebook, Google, and Microsoft and forged early-adopter relationships with social analytics partners like ShareThis and Visible Measures. She is leading SMG’s transformation into a data-driven, digital, and content-led business currently accounting for a near majority of the total global business.

A testament to the digital capability built under Lisa’s leadership, Forrester Research recently cited SMG among the leaders in the new interactive landscape—the first time a media agency has received this acknowledgement from Forrester. Outside of her work with Media groups, Lisa serves as an advisor for a number of start-ups in the media and ad-tech base. She is also a member of Google’s Global Media Council, the Forbes Executive Women’s Board, the AAF Board of Directors, and the IAB Agency Advisory Board

Prior to joining SMG, Lisa ran Mindshare Chicago where at 32-years-old she was the youngest person to ever run an office for the agency. In this post, she oversaw nearly 200 employees and more than $1 billion in billings for brands including BP, Motorola, Kimberly-Clark, and Abbott Laboratories. She also led operations to win nine new clients, doubling its size during her tenure.
Lisa’s achievements have earned her numerous professional honors, including induction into the AAF Hall of Achievement and recognition in Advertising Age and Crain’s Chicago Business “40 Under 40,” iMedia 25 Innovators List, and MediaWeek’s “Media All-Star.”

 

Feb 23 Monday

Career Building via Social: The New Reality for Budding Female Artists and Professionals

6:00 PM – 7:00 PM

Hosted by Carlotaworldwide

Young Playwrights Festival

Independent Event

Panel

Culture


Feb 23 Monday

Quantifying Fashion’s Love Affair With Instagram: What to Post and How to Calculate ROI

6:30 PM – 8:00 PM

Hosted by Glasgow Caledonian University, GCU New York

Glasgow Caledonian University

Independent Event

Panel

Education


Feb 23 Monday

SMW Official VIP Opening Celebration – Insider Pass Holders Only

7:00 PM – 10:00 PM

Hosted by Social Media Week

Highline Stages

Official Event

Party

Culture

New York Insider pass required


Feb 24 Tuesday

The ROI of WOM: A First Look at WOMMA’s “Return on WOM” Brand Data Study

9:30 AM – 10:30 AM

Hosted by Word of Mouth Marketing Association

Highline Stages – EXPLORE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game

10:00 AM – 11:00 AM

Hosted by Genuine, Facebook

Jack Morton Worldwide/Genuine Interactive-NYC

Independent Event

Talk

Marketing


Feb 24 Tuesday

Tapping Millennial FOMO: A Brand’s Guide to Relevance Beyond “Real-time Marketing”

10:30 AM – 11:30 AM

Hosted by Code and Theory

Highline Stages – Classroom 1

Official Event

Masterclass

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Measuring Attention and Intention, with The New York Times

10:45 AM – 12:00 PM

Hosted by The New York Times

Highline Stages – ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

12:00 PM – 1:00 PM

Hosted by Vimeo

Highline Stages – Classroom 1

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 24 Tuesday

The New Reality of The Changing Marketing Landscape

12:30 PM – 1:45 PM

Hosted by Added Value

Highline Stages – ENGAGE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Navigating The Digital Agency Landscape

12:30 PM – 1:30 PM

Hosted by The Working Group

Centre for Social Innovation

Independent Event

Talk

Tech


Feb 24 Tuesday

TImeline to Success: How Authors Use Social Media and Publicity to Publish Their Books Successfully

2:00 PM – 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing


Feb 24 Tuesday

Custom Content: How Publishers and Instagrammers Are Leading Campaigns for Brands

2:00 PM – 3:00 PM

Hosted by WIRED

Highline Stages – EXPLORE

Official Event

Multi-format

Culture

New York Campus or New York Insider pass required


Feb 24 Tuesday

Creating Video Content for How it’s Consumed

2:30 PM – 3:45 PM

Hosted by Buzzfeed

Highline Stages – ENGAGE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Beyond The Moonwalking Bear: New Ideas In Understanding Human Attention

3:30 PM – 4:30 PM

Hosted by true[X]

Highline Stages – EXPLORE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

Startups to Watch: Why Entrepreneurs Will Build The Future

4:30 PM – 6:00 PM

Hosted by Entrepreneur.com & Social Media Week

Highline Stages – INNOVATE

Official Event

Multi-format

Business

New York Campus or New York Insider pass required


Feb 24 Tuesday

Swipe Right: What Tinder Can Teach Brands

5:00 PM – 6:00 PM

Hosted by MEC

Highline Stages – EXPLORE

Official Event

Keynote

Marketing

New York Campus or New York Insider pass required


Feb 24 Tuesday

The Connected Generation: Engaging Millennials in a Social World

5:30 PM – 7:00 PM

Hosted by Golin

Golin NY

Independent Event

Panel

Marketing


Feb 24 Tuesday

Hacking the Human Connection: From Pitch, to Investors, to Team.

6:00 PM – 7:30 PM

Hosted by Prime Confidence

Union Square Loft

Independent Event

Workshop

Education


Feb 24 Tuesday

Optimizing Your Site for the Other 80% of Shoppers with Social and Behavioral Automation

6:00 PM – 7:30 PM

Hosted by inSparq & Bounce Exchange

Projective Space

Independent Event

Panel

Business


Feb 24 Tuesday

Being Ready To Be Rapid: Lessons From the Marriage Equality Fight

6:00 PM – 7:30 PM

Hosted by Blue State Digital, Facebook, Mashable, and Freedom to Marry

To Be Announced

Independent Event

Masterclass

Media


Feb 24 Tuesday

It’s the New Content Timeline: Creating Social Media Content for the Digital Era

6:30 PM – 8:00 PM

Hosted by Doremus

Doremus New York Office

Independent Event

Panel

Marketing


Feb 24 Tuesday

Grow Your Brand: A Networking and Elevator Pitch Event for Millennial Women

6:30 PM – 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Networking Mixer

Business

3rd Party Registration


Feb 25 Wednesday

Connectivity in the Workplace: Strategies For a New Working Class

8:30 AM – 10:00 AM

Hosted by TPG Architecture

Inscape

Independent Event

Multi-format

Business


Feb 25 Wednesday

Rules of the Road: Four Areas of Law Every Social Media Maven Should Know

8:30 AM – 10:30 AM

Hosted by Frankfurt Kurnit

Frankfurt Kurnit Law Offices

Independent Event

Panel

Business


Feb 25 Wednesday

The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries

9:00 AM – 10:30 AM

Hosted by Canvs, powered by Mashwork

Starcom MediaVest Group

Independent Event

Panel

Media


Feb 25 Wednesday

Rev. Jesse Jackson: Why Diversity in Tech Matters

9:30 AM – 10:45 AM

Hosted by Social Media Week

Highline Stages – INNOVATE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns

10:30 AM – 11:30 AM

Hosted by Decoded

Highline Stages – Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Untold Social Media Secrets & How Analytics-Driven Marketers Perform Better

10:45 AM – 12:00 PM

Hosted by Socialbakers

Highline Stages – ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Setting or Chasing the Agenda: Who Controls the News?

11:00 AM – 12:00 PM

Hosted by Associated Press

Highline Stages – EXPLORE

Official Event

Multi-format

Media

New York Campus or New York Insider pass required


Feb 25 Wednesday

Thought Leadership: Social Change in 140 Characters or Less

11:00 AM – 12:00 PM

Hosted by The Wakeman Agency

Centre for Social Innovation

Independent Event

Workshop

Humanity


Feb 25 Wednesday

Growth Hacking Quick Wins: Strategies to Increase Customer Base

12:00 PM – 1:00 PM

Hosted by One Month, Inc

Highline Stages – Classroom 1

Official Event

Masterclass

Education

New York Campus or New York Insider pass required


Feb 25 Wednesday

The Digital Street: Building Networks for Protest and Change

12:00 PM – 1:30 PM

Hosted by Howard Greenstein, Marcia Stepanek and Tom Watson

Columbia University

Independent Event

Workshop

Education


Feb 25 Wednesday

The Myth of Venture Capital, A Chat with Jon Oringer, Founder and CEO, Shutterstock

1:00 PM – 2:15 PM

Hosted by Shutterstock

Highline Stages – INNOVATE

Official Event

Keynote

Business

New York Campus or New York Insider pass required


Feb 25 Wednesday

The Harassment Avenger Meets The Troll Slayer: Creating a Troll-free Platform for Discussion

2:00 PM – 3:00 PM

Hosted by VProud

Highline Stages – EXPLORE

Official Event

Keynote

Tech

New York Campus or New York Insider pass required


Feb 25 Wednesday

Is Social Media Just Media? The Future of Paid, Earned and Content

2:30 PM – 3:45 PM

Hosted by MRY

Highline Stages – ENGAGE

Official Event

Keynote

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Entangled Marketing: How to Build Enduring Relationships with Consumers

3:00 PM – 4:00 PM

Hosted by Vertic

Vertic NY Offices

Independent Event

Keynote

Marketing


Feb 25 Wednesday

Ephemeral Messaging Masterclass: Maximizing Your Snapchat for Storytelling

3:00 PM – 4:00 PM

Hosted by ICED Media

Highline Stages – Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Creative Ideas That Win: An Interactive Shorty Awards Game Show

4:30 PM – 6:00 PM

Hosted by Shorty Awards

Highline Stages – ENGAGE

Official Event

Multi-format

Marketing

New York Campus or New York Insider pass required


Feb 25 Wednesday

Influencers as Storytellers: The Rise of the Digital Celebrity

6:00 PM – 8:00 PM

Hosted by Word of Mouth Marketing Association and 360i

360i

Independent Event

Panel

Marketing


Feb 25 Wednesday

We Won. What’s Next? Keeping an Audience Engaged After the Big Moment.

6:00 PM – 7:30 PM

Hosted by Blue State Digital

To Be Announced

Independent Event

Masterclass

Marketing


Feb 25 Wednesday

You Are the Story: Independent Film & Social Media Forum

6:00 PM – 8:30 PM

Hosted by Cyber-NY

Cyber-NY

Independent Event

Panel

Culture

SOLD OUT


Feb 26 Thursday

A Fireside Chat with B. Bonin Bough of Mondelēz

9:00 AM – 10:00 AM

Hosted by Mondelēz International

Highline Stages – ENGAGE

Official Event

Talk

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Where Fashion and Technology Collide: A Talk with Meredith Kopit Levien, New York Times

9:30 AM – 10:45 PM

Hosted by The New York Times

Highline Stages – INNOVATE

Official Event

Talk

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity

9:30 AM – 10:30 AM

Hosted by Neural Beings

Highline Stages – EXPLORE

Official Event

Masterclass

Health

New York Campus or New York Insider pass required


Feb 26 Thursday

Evolving to Meet Today’s Social Challenges

10:30 AM – 11:30 AM

Hosted by Socialbakers

Highline Stages – Classroom 1

Official Event

Workshop

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

The Future of Mobile Payments: A Conversation with John Collison, President and Co-Founder of Stripe

11:15 AM – 11:45 AM

Hosted by Stripe

Highline Stages – INNOVATE

Official Event

Keynote

Business

New York Campus or New York Insider pass required


Feb 26 Thursday

Marketing Lessons from Crowdfunding: The Psychology of Success

12:00 PM – 1:00 PM

Hosted by Crowdfunding Hacks

Highline Stages – Classroom 1

Official Event

Masterclass

Business

New York Campus or New York Insider pass required


Feb 26 Thursday

Building Products and Companies with The Betaworks Hackers in Residence

12:30 PM – 1:30 PM

Hosted by betaworks

Highline Stages – EXPLORE

Official Event

Multi-format

Tech

New York Campus or New York Insider pass required


Feb 26 Thursday

The Digital Economy: Rethinking Promise and Peril in the Age of Networked Intelligence

1:00 PM – 2:00 PM

Hosted by Global Solution Networks

Highline Stages – INNOVATE

Official Event

Talk

Culture

New York Campus or New York Insider pass required


Feb 26 Thursday

Interactive Video Workshop: Tactics for Optimizing Your Content and Strategy

1:30 PM – 2:30 PM

Hosted by WIREWAX

Highline Stages – Classroom 1

Official Event

Workshop

Tech

New York Campus or New York Insider pass required


Feb 26 Thursday

Metadata Meets SEO: How Authors Can Improve Their Books’ “Discoverability”

2:00 PM – 3:30 PM

Hosted by Your Expert Nation

Your Expert Nation

Independent Event

Panel

Marketing


Feb 26 Thursday

Is Data the Future of Journalism?

2:00 PM – 3:00 PM

Hosted by Medium

Highline Stages – EXPLORE

Official Event

Panel

Media

New York Campus or New York Insider pass required


Feb 26 Thursday

User Generated Content: The Ultimate Human Content Connectivity

2:45 PM – 4:00 PM

Hosted by IAB

Highline Stages – ENGAGE

Official Event

Panel

Marketing

New York Campus or New York Insider pass required


Feb 26 Thursday

Unlocking the Language of Code to Increase your Digital IQ

4:30 PM – 5:30 PM

Hosted by Decoded

Highline Stages – Classroom 1

Official Event

Workshop

Education

New York Campus or New York Insider pass required


Feb 26 Thursday

Socializing Leadership in Millennials & Gen Y: Mobilizing for Social Impact

6:00 PM – 8:00 PM

Hosted by Global Connections for Women foundation (GC4W)

NYU Kimmel Center

Independent Event

Panel

Business


Feb 26 Thursday

#HireMe: How To Use Social In The Job Hunt

6:30 PM – 8:30 PM

Hosted by FindSpark

To Be Announced

Independent Event

Panel

Education

3rd Party Registration


Feb 26 Thursday

Using Social and Mobile Technology to Stay Connected in Africa #SMWLagos

6:30 PM – 9:00 PM

Hosted by Innov8tiv Magazine

To Be Announced

Independent Event

Panel

Business


Feb 27 Friday

Social Movements: Reigniting Human Connectivity

9:30 AM – 10:45 AM

Hosted by Cotential

Highline Stages – INNOVATE

Official Event

Panel

Business

New York Campus or New York Insider pass required


Feb 27 Friday

Vimeo Video School Live: Creative Toolsets to Engage a Global Audience

10:30 AM – 11:30 AM

Hosted by Vimeo

Highline Stages – Classroom 1

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

Storytelling with Vine: How to Create Short Form Videos That People Remember

11:00 AM – 12:00 PM

Hosted by Mashable

Highline Stages – EXPLORE

Official Event

Masterclass

Tech

New York Campus or New York Insider pass required


Feb 27 Friday

Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent

11:15 AM – 12:30 PM

Hosted by MTV

Highline Stages – ENGAGE

Official Event

Panel

Media

New York Campus or New York Insider pass required


Feb 27 Friday

Programming for Non-Programmers: Learn to Connect with Developers — Or Become One Yourself

1:30 PM – 2:45 PM

Hosted by One Month

Highline Stages – Classroom 1

Official Event

Masterclass

Education

New York Campus or New York Insider pass required


Feb 27 Friday

SMW Official VIP Closing Party

7:00 PM – 10:00 PM

Hosted by Social Media Week

Highline Ballroom

Official Event

Party

Networking & Parties

New York Insider pass required

mmm

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