LuckyGirl MEDIA recommends

Choices and Trends for Women "from Teens to Grandmothers"

Conference — The Future of Television 9/10/14 — nyc —DMW Video

 

 

Agenda

 

09:00 AM – 09:15 AM

Welcome to the Conference

Ned Sherman, CEO, Digital Media Wire
Al Lieberman, Professor & Executive Director, EMT Program, NYU Stern

09:15 AM – 10:00 AM

View from the Top: The State of the Television Industry

This panel of top decision-makers in the television, online video, advertising and technology industries discuss where America’s favorite medium is heading in terms of content and new digital distribution models and platforms. How do you engage, empower, connect and monetize audiences across platforms? How do the networks maintain their unparalleled national reach while at the same time capturing more desirable demographics and better measurable advertising results?

PANELISTS
Matt Diamond, CEO, Defy Media
David Poltrack, Chief Research Officer, CBS Corporation
John McCarus, SVP Social.Content, DigitasLBi
Roy Sekoff, Founder & President, HuffPost Live
Moderator:‎ Tim Hanlon, CEO, The Vertere Group

10:00 AM – 10:30 AM

10:30 AM – 11:00 AM

11:00 AM – 11:40 AM

MONETIZATION PANEL: Social TV: The Promise to Extend Buzz and Engagement for Television Programming

A new breed of technology companies are offering opportunities to capture, engage and monetize television audiences through social experiences online and on mobile devices. This panel will discuss Social TV products and offerings, what’s working and what’s not.

PANELISTS
Gavin Douglas, Chief Creative Officer, iPowow
Jenni Hogan, Chief Media Officer, Tagboard
Carolina Valencia, Senior Director, Social Media,Univision
Mark Kramer, Head of Technology – Pac-12 Digital,Pac-12 Enterprises
Paul Beddoe-Stephens, Strategic Partnerships, TV,Facebook
Moderator: Brian Ring, President, Ring Digital


DISTRIBUTION PANEL: TV/Digital Hybrid Programming: How is the Relationship Evolving?

This panel of television and digital content experts will focus on the question of how the relationship between digital and TV programmers and distributors will evolve over the next 12-24 months. What shape will it take? How will the digital distribution platforms power this evolution?

PANELISTS
Roger Keating, SVP, Digital Media, Hearst Television
Matt Graham, Senior Director, PBS Digital Studios
Shane Rahmani, VP, Corporate Development,Electus
Amy Singer, Head of News, North America,YouTube
Russ Torres, Deputy Head, Yahoo Studios
Moderator: Paul Kontonis, SVP, Strategy & Sales,Collective Digital Studio

11:55 AM – 12:35 PM

MONETIZATION PANEL: Advanced Advertising: The Promise & Opportunity

Advertisers today are increasingly demanding targeting, tracking and measurement
across platforms–TV, PC, mobile, and out-of-home– and expecting demonstrable ROI on their ad spends that goes beyond awareness to consumer engagement and even direct sales. This panel will discuss the suite of benefits that brands are coming to expect from dynamic targeting, precise real-time metrics, contextual creative delivery and seamless sponsorship integration. How do analytics compare across systems without a common currency? Who owns the data and how is it packaged? How is media buying changing?

PANELISTS
Jonathan Bokor, SVP, Director of Advanced Media,MediaVest
Tom Eslinger, Worldwide Digital and Social Director,Saatchi & Saatchi
Howard Shimmel, SVP and Chief Research Officer,Turner Broadcasting
Gabe Greenberg, Chief Strategy Officer, Delivery Agent
Matthew Van Houten, Executive Director, Marketing & Ad Sales Strategy, AT&T AdWorks
Moderator: Allison Dollar, CEO & Co-Founder,Interactive Television Alliance (ITA)


DISTRIBUTION PANEL: Charting the Course: Strategies for Successful Distribution of Multiplatform Video Content in Global Digital Supply Chain

This panel will discuss the tools and best practices being used by entertainment and media companies to provide better efficiency, streamline processes and create secure work flow environments for the creation and distribution of multiplatform content into the digital entertainment supply chain.

PANELISTS
John Antanaitis, VP, Product Marketing, Polycom Inc.
Rahul Chopra, SVP, Head of Video, Chief Revenue Officer, News Corporation
Jeremiah Zinn, EVP, Product Management & Engineering, Viacom Media Networks
Seung Bak, Co-Founder & Co-CEO, DramaFever
Daniel Webster, Global Head Consulting & Training,Kaltura
Moderator: Joel Espelien, Senior Analyst, The Diffusion Group

12:35 PM – 01:35 PM

Lunch

Sponsored by: Polycomlogo

01:35 PM – 02:15 PM

Television Marketing Leadership Roundtable

This panel of leading television marketing executives will discuss the mix and techniques being used to market television and video today and how they see this changing in the years to come.

PANELISTS
Matthew Barnhill, EVP, Market Research, BET Networks
Gregg Colvin, Chief Operating Officer, UM
Linda Ong, President, TruthCo.
John Roos, SVP, Marketing, Corporate Communications & Research, INSP
Moderator: Jonathan Weitz, Partner, IBB Consulting Group

02:20 PM – 02:40 PM

03:10 PM – 03:30 PM

Keynote Conversation with Greg Clayman, General Manager, Audience Networks, Vimeo

Greg Clayman, General Manager, Audience Networks, Vimeo
Moderator: Mike Vorhaus, President, Magid Advisors

03:30 PM – 04:00 PM

04:00 PM – 04:40 PM

MONETIZATION PANEL: Multi-Screen Advertising Measurement: What are the Video Metrics of the Future?

This panel of experts in cross-platform advertising will discuss the current environment for video advertising, strategies for success, the metrics being used and what works and what doesn’t.

PANELISTS
Jason Lopatecki, Chief Strategy Officer,TubeMogul
Jahn Wolland, National Director, Online Video,Microsoft
Julian Zilberbrand, EVP, Activation Standards, Insights & Technology, Zenith Media
Vamshi Sriperumbudur, VP, Platform Marketing,YuMe
Moderator: Melissa Roberts, General Manager, Enterprise Sales, FreeWheel


DISTRIBUTION PANEL: Developing Successful Second Screen Experiences

This panel will discuss best practices for developing second screen content as Pay-TV operators, broadcasters and advertisers increasingly embrace tablets and iPads.

PANELISTS
J.R. McCabe, SVP, Video, Time Inc.
Nikos Iatropoulos, Co-Founder & CEO, Lingospot Inc.
Marc Scarpa, Director & Executive Producer,Simplynew
Moderator: Steve Bradbury, COO, Zazoom Media Group

04:45 PM – 05:25 PM

MONETIZATION PANEL: Making Great Original Content for Digital Platforms

This panel focuses on creating original content for digital platforms. What are the strategies for success.

PANELISTS
Steven Amato, President, CEO & Founder,Contend
David Katz, VP, Digital Media, Starz
Rob Barnett, Founder & CEO, Omnivision Entertainment
Dan Goodman, Co-Founder, Believe Entertainment Group
Laura Rowley, VP, Video Production & Product,Meredith
Moderator: Terence Gray, Founder & Executive Director, New York Television Festival (NYTVF)


DISTRIBUTION PANEL: OTT Delivery: The Future of the Virtual MSO

This panel will discuss the emergence of new business models for third-party distributors, television networks and competing operators as MSOs begin to untether their broadband pipes from the subscription television consumer product. The panel will include a discussion of content licensing, content management, marketing, e-commerce, and the expanding role of social media.

PANELISTS
Gene Hoffman, Chairman & CEO, Vindicia
Dave Lazar, Co-Founder & CEO, Stage TEN
Tom Morgan, CEO & Co-Founder, Net2TV Corporation
Scott Rosenberg, VP, Business Development, Content & Services, Roku
Tim Sale, Technical Director, thePlatform
Moderator: Rick Howe, The iTV Doctor

05:30 PM – 06:30 PM

Reception

 

Advertisements

September 2, 2014 - Posted by | BUSINESS, ENTREPRENEURS, LIFESTYLES, opportunity, TECHNOLOGY, Uncategorized, We Recommend | , , , , , , , , , , , , , , ,

3 Comments »

  1. I absolutely love your blog and find nearly all of your post’s to be exactly I’m looking for.
    Do you offer guest writers to write content
    for you? I wouldn’t mind producing a post or elaborating on a
    lot of the subjects you write with regards to here.
    Again, awesome web site!

    Comment by www.Youtube.com | September 22, 2014 | Reply

  2. Hi! I could have sworn I’ve been to this site before but after checking through some of the post
    I realized it’s new to me. Anyhow, I’m definitely
    delighted I found it and I’ll be book-marking and checking
    back often!

    Comment by kayaks | September 22, 2014 | Reply

  3. Spot on with this write-up, I truly feel this website
    needs a lot more attention. I’ll probably be returning
    to see more, thanks for the advice!

    Comment by Bryan | September 28, 2014 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: