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Global Poverty Project! Free Concert! Jay Z, No Doubt, Tiësto, Carrie Underwood, the Roots and fun. will perform in New York for the Free Global Citizen Festival, Central Park’s Great Lawn 9/27

We are pleased to highlight the story of the September 27th Central Park concert for The Global Poverty Project and , organized by Global Poverty Project co-founder Hugh Evans

The Global Poverty Project’s mission is to grow the number and effectiveness of Global Citizens to achieve the public, business and political commitment and action to end extreme poverty by 2030.

We are inspired by the incredible progress achieved by the global community in halving the percentage of people living in extreme poverty in the last 30 years. We know that the injustice of living on less than US$1.25 a day can be ended by 2030.

We believe that when an organized, critical mass of individuals in society aspire to the values of Global Citizen, and when they are organized and equipped to take meaningful action, we can change the policies and practices that contribute to keeping people in extreme poverty.

Building an unstoppable movement of Global Citizens who are committed to taking action in support of the world’s poor is at the center of the organisational strategy. is the online platform that serves as the basis of our work with Global Citizens. Since launching in August 2012, more than 250,000 Global Citizens have joined, taking more than 1.75 million actions, and contributing to more than 35 campaign victories and announcements.

Global Citizen 2014 focuses on three key issues: bringing vaccines to the world’s poor (in particular, working with the Bill Gates-driven GAVI Alliance to raise funds to immunize 300 million children over a five-year period); bringing education to the nearly 60 million youth worldwide who are denied learning; and a new initiative highlighting the importance of adequate sanitation in stemming disease and other social problems.


A full list of the campaign wins enabled by Global Citizens can be found at

Impact from the Global Citizen Festivals includes:

  • Global Citizen Festival 2013 demonstrated the power of global citizens working together in a sustained and focused way to influence business, world leaders, governments and individuals to make commitments to a world without extreme poverty by 2030. Global Citizen Festival 2013 saw 250,000 people take 900,000 actions on issues of Global Health, Universal Education, Women’s Equality and Global Partnerships. These actions led to 25 policy and financial commitments being made towards ending extreme poverty by 2030. Full report here, highlights:
    • Global Partnerships: By signing a petition, Global Citizens raised their voices for public-private partnerships to achieve Zero Poverty by 2030. These actions achieved the endorsement of Jim Yong Kim, president of the World Bank. Global Citizens also generated a commitment that by working with the UN, 15,000 refugees would benefit from the HP LIFE e-learning platform for entrepreneurs, as well as a call for US Food Aid Reform.
    • Global Health: Global Citizens called for public-private partnerships
      to achieve the goal of employing one million Community Health Workers in sub-Saharan Africa, which saw a massive response from telecommunications and pharmaceuticals companies as well as world leaders. USAID responded publicly to a petition from U.S. Fund for UNICEF requesting increased support to reduce global infant mortality rates, and the GAVI Alliance called for funding to ensure every child receives a full register of immunizations.
    • Women’s Equality: Global Citizens reached out to contraceptive companies to take the 2% Industry Pledge, donating 2 percent of their profits toward family planning initiatives, securing commitments from 5 contraception manufacturers. Thousands of Global Citizens also signed a petition calling on leaders to place women and girls at the center of the post-2015 development agenda, resulting in significant announcements.
    • Universal Education: Global Citizens heard the urgent call of the Global Partnership for Education concerning the funds they need to ensure that 57 million children have access to education by 2015, and took more than 75,000 actions in support. Additionally, Cotton On Foundation committed to raising $40 million to give 20,000 kids in Uganda access to education by 2020.
  • $1.3b new commitments at 2012 Global Citizen Festival. Commitments made by NGOs and international organisations in support of the world’s poor, following 671,000 actions taken by Global Citizens. Full run down in this news post.

Further information on the impact of Global Citizen can be found at



What is a Global Citizen?

Global Citizens know that a world that deprives 1.2 billion people living in extreme poverty of their basic rights and opportunities is unjust and unacceptable.

Global Citizens believe that everyone must take action to end the injustice of extreme poverty, by changing the rules that keep people trapped in the cycle of poverty.

Global Citizens act to ensure that everybody, regardless of where they are born, has the basic rights, education, services and infrastructure that will allow them to move beyond poverty.

How it works

By building the Global Citizen movement as an amplifier for social causes working to end extreme poverty, The movement provides a global stage, calls attention to extreme poverty, builds citizen action on issues related to extreme poverty and allows everyone to make a strong and unified call for policy change. Together, the Global Citizen movement takes action, earn points and see impact.

To support the Global Citizen movement, they have developed as a learning and action tool that shows Global Citizens evidence of real progress, so users can watch change as it happens. Align with the most trusted and effective organizations, working in partnership with the non-profit, public and private sectors to help the Global North identify with and commit to action that leads to systemic change for those living in extreme poverty.

Global Citizen uses four pillars to ensure it is as powerful and effective as possible:

  1. Engaging and informative educational content: providing users with the knowledge and resources to become advocates for change on issues related to extreme poverty.
  2. Encouraging effective action: encouraging meaningful actions on these issues, such as fighting malaria or HIV/AIDS.
  3. Providing appealing rewards: rewarding action, like learning, advocating and donating, with points, that can be redeemed for rewards.
  4. Building a thriving community: creating meaningful conversations, connecting global citizens with each other and the best organizations working to end extreme poverty.

The Global Citizen journey is fundamental to ensuring that we change attitudes and increase the number and effectiveness of Global Citizens.

We take each Global Citizen on a journey from the day that they register on Global Citizens are categorised based on their engagement on the site. By analysing how each Global Citizen interacts with the platform, they are able to provide them with content that interests them, and fits their level of interest and experience with issues.

The objective is to build educated and engaged users, where over time, Global Citizens gain a greater understanding of the issues. The engagement model consists of five discrete levels, where the majority will commence their journey at level one, progressing at least one level. They anticipate that most user journeys will end at level three, but as some become active and even proactive enthusiasts, will continue on to levels four and five. The five levels are:

  1. ROOKIE – an introductory level for people just starting out.
  2. SAVVY – an intermediate level, deepening the complexity of issues and the level of action as people gain confidence.
  3. PRO – a higher level, with even deeper content and actions for people ready to embrace taking regular, effective action.
  4. AMBASSADOR – a clear role designed to introduce communities to the concept of Global Citizen and bridge the gap between online and offline action, which is supported and provided with training.
  5. LAUREATE – a leader for global citizenship within their community, able to take deeply informed action on behalf of and with Global Citizens independently.

Indicators for each level reflect the Global Citizen psychographic and demonstrate:

  • THINK – the knowledge and attitudes of Global Citizens.
  • FEEL – the passion and extent of engagement with critical issues.
  • DO – action taken by Global Citizens, across what they learn, say, give, buy and advocate, from passive individual acts to proactive and community-building acts.
  • BUILD – the shared identity and cultural response to ending extreme poverty. Our brand as peer-to-peer and personal brand. Shouting out to the world!

These indicators are important because they provide a holistic vehicle to develop rounded, effective Global Citizens, so that a person new to the issues but full of commitment and passion takes action appropriate to their ability to drive effective change. Without the direction of the Global Citizen Journey, a Global Citizen is more likely to start out with a high-level or community wide action that they are unprepared for. This approach also means they are less likely to deter people willing to learn and take action with an overly complex action. Finally, it allows them to watch the Global Citizen movement develop and grow in effectiveness, not just in number.

Global Citizen is also having an impact on the lives of Global Citizens themselves. They regularly publish short articles that these Global Citizens send us about their own experiences:


July 14, 2014 - Posted by | CULTURE, LIFESTYLES, opportunity, Uncategorized, We Recommend | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


  1. Me and my grandma are jamming out in Florida!!!!!!!! 🙂 🙂

    Comment by LIKE A BOSS | September 28, 2014 | Reply

  2. Me and my grandma are jamming out in Florida to jay z!!!!!!!! 🙂 🙂

    Comment by LIKE A BOSS | September 28, 2014 | Reply

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