LuckyGirl MEDIA recommends

Choices and Trends for Women "from Teens to Grandmothers"

We Recommend a Healthy Protein Crunch bar that tastes like Good Humor’s Strawberry Shortcake Ice Cream

We found it hard to believe that we would crave the TASTE of a protein bar. Seriously. They are good for you but we don”t confuse them with our serious guilty pleasures.

But the Wildberry Creme protein energy bar from the original Power Crunch bar product line has us hooked. It really does taste spectacularly sinful.

It reminded some of us of those wafer thin strawberry creme cookies that we should not eat.

It reminds some others in the office (the strongest voices) of GOOD HUMOR ice cream — Strawberry Shortcake, to be precise.

We had a chat with the creator and he assured us that his manufacturing process aided a more direct delivery system to the bloodstream than traditional bars.

We shall leave it to you to evaluate the science and scientific claims. We recommend it based on the taste.

They have several flavors, several drinks and powders. They have crispy crunch bars as well. Healthfood stores carry the line. We found no discounts buying in bulk, so try a bar and see for yourself.

Our love is for the Wildberry Creme.

The rest of this article comes from their words.

The Science

Power Crunch protein is uniquely designed for human nutrition. We don’t cut any corners when it comes to delivering superior protein nutrition to your body. It’s a pretty simple idea: We take normal, everyday whey protein, and hydrolyze it (break it down) to the smallest of protein peptides (molecules) called di and tri peptides. These proteins are absorbed rapidly and completely, so your body can fully utilize all of the protein you eat providing you with the greatest nutritional benefit. Simply put, when you choose a Power Crunch product, you know you’re making the smart protein choice. Discover a lot more about the genius behind our science.

Become a Protein Genius


What is the “genius” of Power Crunch? Our wide variety of products utilize the most advanced and unique form of protein called “hydrolyzed whey protein.” The very small peptides (geeks call them di and tri peptides) in hydrolyzed whey harness the power of PEPT-1 transporters which allow for more rapid absorption and delivery of protein throughout the body. Our brilliant protein nourishes your cells, allowing them to grow and thrive at the molecular level. When you choose Power Crunch, you are choosing “better-for-you” protein that supports your body more efficiently and effectively than other sources of protein. Pretty smart, huh?
But we don’t stop there. We expend the same energy and genius ensuring that every Power Crunch product has the deliciously rich taste and texture you expect. At Power Crunch, we are dedicated to improving your health, performance and well-being through the marriage of science and great taste. To us, that’s genius.

Want More Geeked-Up Science? You Got It.

Understanding High-DH Hydrolyzed Whey Protein

Hydrolysis is the natural intestinal process of breaking down whole proteins found in food and supplements into smaller proteins, called peptides (Micro Peptides™), and amino acids.
DH is the Degree of Hydrolysis, which indicates the extent to which the protein has been broken down. Higher DH means more rapid and complete absorption. In order to be absorbed, protein must be hydrolyzed down to amino acids or to the smallest peptides, called di and tripeptides.
Whole proteins, including whey isolates, concentrates, caseins, soy, and blends are large proteins and naturally contain little to no Micro Peptides™, and no di and tripeptides. Proto Whey® is 100% Micro Peptides™, of which, up to 40% are di and tripeptides.

Percent Micro Peptides™

Proto Whey®
Other Hydrolysates
Whole Proteins

Targeted Protein Delivery™

The di and tripeptides in Proto Whey® target the PEPT-1 transporter, which transports over 8,400 different di and tripeptides. Whole protein digestion relies heavily on amino acid transporters which are far more specific and transport only a fraction of what PEPT-1 transporters do.
The speed and efficiency of the PEPT-1 transport system allows for faster delivery of protein throughout the body and bypasses other systems that can limit the delivery of amino acids.
Di and tripeptides carry metabolic information not present in free form amino acids. High-DH proteins deliver protein into the blood primarily as di and tripeptides, whereas whole protein digestion often results in single amino acids.
  • Requires less breakdown and digestive energy than whole proteins.
  • Contains 10 grams of essential amino acids per serving. EAAs cannot be synthesized by the body and must be supplied by the diet.
  • Employs DEM™ (digestive energy matrix), a unique combination of SoftPsil® micronized psyllium fiber and MCTs (medium chain triglycerides) to provide digestive energy and help maintain optimum intestinal health.
  • High-DH reduces allergenicity.
  • Low glycemic response.
  • Mixes easily – no blender required.
  • Industry-leading taste profile is rich and creamy.


Protein Energy Bar

  • Power Crunch Original Protein Energy bars are a breakthrough in the evolution of smart food. Scientifically advanced protein wrapped in great tasting bars that power your busy lifestyle. Available in seven delicious flavors for a full spectrum of tastes: Triple Chocolate, French Vanilla Créme, Peanut Butter Créme, Peanut Butter Fudge, Cookies & Créme, Wildberry Créme and our newest stroke of genius, Chocolate Mint. It’s easy to love everyone in this smart family.



May 8, 2014 - Posted by | BUSINESS, ENTREPRENEURS, FOOD AND WINE, LIFESTYLES, Uncategorized, We Recommend | , , , , , , , , , , , , , , , , ,


  1. As a PhD student researching targeted drug delivery via the PepT1 transporter, I have to say that this the most nonsensical technobable I have ever heard of. Hilarious!

    Comment by racheal | July 10, 2014 | Reply

    • We welcome expert opinions! Elaborate at your convenience. Thank you, Rachael!

      Comment by luckygirlmedia | July 11, 2014 | Reply

  2. It is truly a nice and useful piece of info.
    I’m happy that you just shared this useful information with us.
    Please stay us informed like this. Thanks for sharing.

    Comment by extreme | August 15, 2014 | Reply

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