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Great Informative Media Conference on Platforms, Branding and Finance 3/4/14 The 2014 MEDIA SUMMIT nyc

2014 Media Summit • New York
The Complete Agenda
Tuesday, March 4th, 2014
10:00 AM – 10:30 AM
Breakfast and Welcome

10:45 AM – Noon
Session A:
The Gallery
Financing and Investing in the Future: Investment & Mergers – Leadership in Media, Entertainment & Technology: Broadband, Social Networks, Mobile and Games
Ian Loring, Managing Director, Bain Capital
Blair Faulstich, Managing Director, PROVIDENCE EQUITY
Tuna N. Amobi, Director, Standard & Poor’s Equity Research Services, New York
Eric Hippeau, Managing Director, Lerer Ventures
Brian Weinstein, Head of the Corporate Finance group, Creative Artists Agency (CAA)

Session B: Room 209
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Alan Schulman, chief creative officer, SapientNitro, New York
Angela Courtin, Chief Content Officer, Aegis Media North America
George Hammer, VP/Group Director, Digital Strategy, Digitas
Suzanne Grimes, President and Chief Operating Officer, North America, Clear Channel Outdoor
Ryan McLaughlin, Chief Strategy Officer, Tribal Worldwide
Esther Burke, Thought Leadership Manager, Microsoft Advertising
Abby Marks, Director of Strategy and Operations, OgilvyEntertainment, Moderator

12:30 PM – 1:45 PM
Session A:
The Gallery
The Power of YouTube: Unlocking the Power of Programming, Premium Content and Advertising
Amy Singer, Strategic Partner Manager, YouTube
Evan Bregman, Director of Digital Media, Electus
Michael Fasciano, Associate Director, Social Content, Digitas
Nick Shore, Chief Creative Strategist, “Astronauts Wanted: No Experience Necessary”;
Mike Vorhaus, President, Magid Advisors, Moderator

Session B: Room 209
Native Advertising: Digital Advertising Industry Gets Serious About Better Advertising
Adam Ostrow,
Chief Strategy Officer, Mashable
Chris Cunningham, co-founder and CEO, appssavvy
Joe McCambley, Co-Founder, Creative Director, Wonderfactory
Gurval Caer, President, Choreograph US, WPP
Chandra Cirulnick, Sales Specialist, Windows 8 Ads in Apps, Microsoft Advertising
Shawn Gold, Chief Marketing Officer, Mahalo, Moderator

2:15 PM – 3:30 PM
Session A:
The Gallery
Leveraging Content and Celebrity For Cross-Platform Success:
Brands and Star Power Collaborate
Dawnie Walton, Deputy Managing Editor, ESSENCE
Carol Goll, Head of Global Branded Entertainment, International Creative Management
Kevin Chernett, Executive Vice President of Strategic Alliances, Live Nation Network
Jonathan Carson, Chief Revenue Officer, VEVO
Steven Masur, Senior Partner, Cowan DeBaets Abrahams & Sheppard LLP, Moderator

Session B: Room 209
Broadcasting without Borders:
Players in the New Guard of Broadcasting, Branding and Content Networks
Kelly Day, Advisor, Maker Studios
Daniel Tibbets, SVP of Digital Media, Bunim/Murray Productions
Adam Pincus, Executive Vice President, Programming & Production, GroupM Entertainment NA
Dave Baldwin, EVP, Program Planning, Starz
Scott L Brown, Senior Vice President, Global Communications, Media Practice Consumer Insights & Strategic Relations, The Nielsen Company
Tim Hanlon, Founder and CEO, The Vertere Group, LLC, Moderator

3:50 PM – 5:00 PM
Session A:
The Gallery
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Jason Jercinovic, President, Havas Worldwide Digital
Mike Wiese, Director of Branded Entertainment, JWT
Rich Sutton, Chief Revenue Officer, North America, Daily Mail Online
Jennifer Cooper, Director, Industry Strategy, Media, Entertainment, Social & Gaming, Adobe Systems
Matt Doherty, Associate Director, Global Digital Creative and Strategy, Ogilvy & Mather Worldwide
Greg Rivera, Senior Director, Advertising Solutions, Microsoft Advertising
Tom Flanagan, EVP, Entertainment, Leo Burnett, Moderator

Session B: Room 209
Cable, TV and Broadband – New Content – New Networks – Streams, Platforms, Devices
Pam Schechter, Vice President Business Affairs Digital and Cable Entertainment, NBCUniversal
Michael Thornton, Chief Revenue Officer, Starz
Ben Grad, Content Strategy & Acquisition – FiOS TV, Verizon Communications
Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator

Tuesday, March 4th
The Strategic Track: I
Technologies of Innovation
10:45 AM – Noon
Session A:
Room 208
Video Anytime Anywhere: Video Across Platforms – Television, Internet and Mobile – Understanding the Value Proposition
Matt Graham, Director of Content Development, PBS
Doug Vance, VP of Product Development, ABC News
Paul DiGiacomo, Sr. Director, Video, Content, and Advertising Business Development, AT&T
Ron Quartararo, Director, Business Development, Media & Entertainment, Hitachi Data Systems
Rhodes Mason, Senior Vice President of Business Development, Internet Video Archive (IVA)
Orlando Setola, Global FAS Leader, Technology, Media & Telecommunications, Deloitte LLP, Moderator

12:30 PM – 1:45 PM
Session B:
Room 208
Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV
Yoav Schreiber,
Marketing Manager, Service Provider Video Product Marketing, Cisco
Shannon Oborne, Vice President of Marketing, TMS
Michael Bishara, Senior Vice President and General Manager, TV Everywhere, Synacor
Scott Campbell, IVE Principal, Media, Industry Value Engineering, SAP America Inc.
Campbell Foster, Director of Product Marketing for Video Solutions, Adobe
William Frantz, Business Development Manager, Qualcomm
Adam Greenbaum, Senior Product Manager, Akamai
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator

2:15 PM – 3:30 PM
Session C:
Room 208
Hybrid TV – Delivering the Ultimate TV Experience: Broadcast, Cable, Premium & OTT Content
Vishnu Rao, Director, Product Technology Development, Sharp Electronics
Ben Huang, Head of Global Marketing, Mediaroom Division, Business Unit Support Solutions, Ericsson
Anand Subramanian, founder and CEO, NimbleTV
Xavier Kochhar, President and CEO, Structured Data Intelligence (SDI)
Martin Focazio, Managing Director, Strategic Services, EPAM Empathy Lab
Sam Vasisht, Chief Marketing Officer, Veveo
David Leibowitz, Managing Partner, CH Potomac, Moderator

3:50 PM – 5:00 PM
Session D:
Room 208
Video Everywhere – Technologies & Platforms – Enabling the Next Generation of Over-the-Top TV
Reza Shafiee, Chief Architect, Verizon Digital Media Services (VDMS)
Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry
Ron Quartararo, Director, Business Development, Media & Entertainment, Hitachi Data Systems
Marty Roberts, Senior Vice President of Sales & Marketing, thePlatform
Andy Nobbs, CMO, Civolution
Chris Wagner, Executive Vice President and Co-Founder, NeuLion
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator

The Strategic Track II
Financing Strategies
12:30 PM – 1:45 PM
Session B:
Room 207
New York – The Silicon Alley Investment, Growth & Media Accelerator – Strategies in Investment, Finance and Partnerships
Andrew Montgomery, Partner, MESA+
Art Chang, Founder and CEO, Tipping Point Partners, LLC
Dan Galpern, Partner, TZP Group
Brian Rich, Managing Partner, Catalyst Investors
David Teten, Partner, ff Venture Capital
Nicholas Carlson, Deputy Editor, Business Insider, Moderator

2:15 PM – 3:30 PM
Session C:
Room 207
Valuing and Financing Media & Technology: From Corporate Strategic Investment, VC & Equity to Crowdfunding
Mike LaSalle, Partner of Shamrock Capital Advisors
René Bourdages, CEO, ELEVADO MEDIA,
Allison Goldberg, Managing Director and Vice President, Time Warner Investments
Sun Jen Yung, Managing Director, Headwaters MB
Olivier Manuel, Principal, Accretive LLC
Peg Jackson, Managing Director, Mooreland Partners

3:50 PM – 5:00 PM
Session D:
Room 207
The New Wave in Investing: Angels-Incubators-Accelerators-Labs-CrowdFunding
Brad Wyman,
Chief Creative Officer, FundAnything
Brian Bedol, co-founder & CEO Bedrocket
Additional speakers to be announced

Wednesday, March 5th, 2014
9:30 AM – 10:30 AM
Keynote Roundtable:
The Gallery
The Media Industry Equation – Brands, Advertising and the New Platforms

10:45 AM – Noon
Session A:
The Gallery
Media Strategies – The Multi-Platform Brand – Video/TV, Magazines. News & Books – The Merger of Traditional Media and New Media
Jamie Elden, Senior Vice President and Head of Entertainment, Lin Digital, div. of LIN Media
Lincoln Millstein, Senior Vice President, Hearst Corporation
Yaosh Ho, Head of Business Development, Huffington Post
Stephen Murray, SVP Marketing & Brand Strategy, Here Media
J.R. McCabe, SVP Video, Time Warner
Todd Tarpley, General Manager, Parents Network Digital, Meredith, Moderator

Session B: Room 209
Second Screen – Social Television – The Merger of Content, Social Interaction and the Video Platforms
Keyvan Peymani,
Managing Director, Digital Strategy Division, ICM Partners
Greg Yaitanes, Director/Showrunner, Banshee, House
Brian Hughes, SVP, Audience Analysis Practice Lead, MAGNA GLOBAL
Amaury Blondet, Digital Manager, Discovery Communications
Jeff Ratner, SVP Digital Strategy, Zenith Media
Rahul Aggarwal, CEO and Co-Founder, Arktan
Matt Farber, President of Wilderness Media & Entertainment, Moderator

12:30 PM – 1:45 PM
Session A:
The Gallery
Branded Media Marketing – Across Platforms – TV, Film, Broadband, Mobile, Virtual Economies, Music and Games – Reinventing the Commerce & Media Model
Andy Marks, Managing Director, MATTER, Inc.
Rob Donnell, founder and president, Brand Arc
Ryan Ford, Vice President, Cashmere Agency
Harry Kargman, Founder & CEO, Kargo
Neil McGinness, CEO, Weekly World News, Moderator

Session B: Room 209
Merging Content with New Technologies: Content Reinvention with the Next Generation of Tablets and Mobile Devices
Ben Huh, Founder and Chief Executive Officer, Cheezburger
Matt Britton, CEO, MRY
Lee Huang, Director, Global Product Management and Production, Digital Newsstand and Emerging Content, Barnes & Noble
Alex Limberis, VP, Business Development, Next Issue Media (Joint Venture – Condé Nast, Hearst, Meredith, News Corp., and Time Inc.)
Scott Kessler, Head of Technology Sector Team, Internet Analyst, S&P Capital IQ Equity Research
Miles Ludwig, Vice-President, Digital Media, Sesame Workshop
Carlos Lamadrid, Senior Vice President of Consumer Solutions, TC Media, Moderator

2:15 PM – 3:30 PM
Session A:
The Gallery
iPad-Tablet-SmartPhone Advertising & Commerce Innovation – the Premium Platform
Jared Zlotnick,
Global Product and Sales Strategy, Mobile Ad Platforms, Google
Kevin Wassong, Chief Executive Officer, LIN Mobile, LIN Media
Marshal McNiven, Strategy Lead, Huge
Alma Derricks, Director, Media & Entertainment Strategy, Technology, Media & Telecommunications, Deloitte Consulting LLP, Moderator

Session B: Room 209
Monetizing Entertainment, Sports, Media & News Programming – Exploring Business Models: Branding, Advertising, Subscription, Syndication – Video Across Platforms
Perry Solomon, Vice President, Digital Business Development, Time Inc.
Andrew Schneider, CEO, Live Gamer
Thomas Pinter, Business Development Digital Entertainment, paysafecard
Harvey Schwartz, SVP of Talent, WhoSay
William H. Masterson III, co-founders, Believe Entertainment Group
Jason Jedlinski, SVP, Marketplace Development, NDN
Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

3:45 PM – 5:00 PM
Session A:
The Gallery
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale
Lisa Marino,
Chief Executive Officer , RockYou
Debbie Solomon, Senior Partner, Research Director MindShare USA
Andrea Redniss, Chief Activation Officer, Media Storm
Yahav Isak, SVP, Project Management, Digitas Health
Jahn Wolland, National Director, Online Video, Microsoft Advertising
Jonathan Weitz, Partner, IBB Consulting, Moderator

Session B: Room 209
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Sara Livingston,
Director of Marketer Solutions, WeatherFX, The Weather Company
Adam Berke, CEO, AdRoll
Jeffrey Hochberg, Vice President of Sales, AOL’s Audience Targeting, AOL
Bill Lederer, Founder/Chairman/CEO, MediaCrossing
Bob Bress, Senior Director of Product Management and Analytics, Visible World
Jay Seideman, Director, Targeting and Exchange, Microsoft Advertising
Jonathan Slavin, CRO, CPXi, Moderator

Wednesday, March 5th
The Strategic Track
Media & Advertising in Transition
10:45 AM – Noon
Session A:
Room 208
Original Video Programming – TV-Tablets-Smartphones-PCs – The Video Explosion
Nathan Brown,
General Manager, Complex TV and Video
Stacy Minero, Leader, Content Marketing & Strategic Partnerships, Mindshare
Ashley Parrish, Editor in Chief,
Cameron Friedlander, VP, Global Innovations, Blast Radius, WPP Group
Wes Williams, Director of Product Management, Scripps Networks Interactive
Steve Bradbury, Chief Operating Officer, Zazoom, Moderator

12:30 PM – 1:45 PM
Session B:
Room 208
Content for the New Platforms: Custom Programming and Branded Advertising – Tablet & SmartPhone, Web and TV
Mauricio Aguayo, Director, Digital Strategy, Click 3X
Catherine Davis, President, Vizeum Americas
James Smith, Senior Vice President, Digital Media Sales, Sony Pictures & Crackle
John Corpus, co-founder and CEO, Milyoni
Roland Hamilton, North America SVP, Dailymotion
Guillermo Chialvo, Technology Manager, Radio Mitre S.A., Argentina
Sun Jen Yung, Managing Director, Headwaters MB, Moderator

2:15 PM – 3:30 PM
Session C:
Room 208
Social Advertising – Driving Brand Awareness and Boosting Campaign ROI
Rebecca Kaykas-Wolff,
Group Manager for Social Media Marketing & Advertising Solutions, Adobe
Jodi Phillips, Director of Social Media, JWT
Matt Blasco, Managing Director of Analytics and Insights, Havas Worldwide
Andrea Harrison, Head of Platform Strategy, RebelMouse
Neil Shapiro, VP of Sales, UberMeida

Tania Yuki, Founder and CEO, Shareablee, Moderator

3:45 PM – 5:00 PM
Session D:
Room 208
Branded Advertising Strategies – Content and Platform
Tony Mennuto,
Founder and CCO, Mister Face
Julie Hansen, President & Chief Operating Officer, Business Insider
Samantha Skey, Chief Revenue Officer, SheKnows
Gene Silverman, Vice President – Marketing Services/Account Management, Hawthorne Direct
Tobias Peggs, CEO, Aviary
Elizabeth Kiehner, Founding Partner, Thornberg & Forester, Moderator

The Strategic Track II
Money & the Internet: Virtual Currency, Payment Systems and Online Gambling
10:45 AM – Noon
Session A:
Room 207
The Bitcoin Economy: Bitcoin Infrastructure, Bitcoin Companies, Funding a FinTech – Bitcoin Startup
Brock Pierce,
CEO, Affinity Media
Michael Terpin, Co-Founder, BitAngels
Benjamin Chen, CEO, myIDkey, Moderator

12:30 PM – 1:45 PM
Session B:
Room 207
The U.S. Online Gambling Market: The Latest in Internet Entertainment
Matthew Katz,
founder and CEO, CAMS
Bhavesh Patel, Vice President Marketing U.S., TVG/Betfair
Darrell Rodriguez, Chief Creative Officer, IGT
Neil Fink, Managing Director, Neil Fink Associates, Moderator

2:00 PM – 3:15 PM
Session C:
Room 207
The Road to a Mainstream Bitcoin Economy: The Future of Virtual Currencies
James M. Burger, Partner, Thompson Coburn LLP, Moderator

3:45 PM – 5:00 PM
Session D:
Room 207
Online Gambling as Entertainment and Media Opportunities: Branding, Advertising and Commerce


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