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DIY Series: Create the Buzz – Audience Will Follow
Event: Thursday Nov. 21, 2013

For independent filmmakers, DIY marketing campaigns and successful social media strategies have become a fundamental component of the creative process. But just what is the best way to build an audience?

This panel of seasoned experts will discuss the important role social media plays for filmmakers today. They’ll highlight their favorite strategies for generating awareness and share what tools and tactics worked best for their projects, from crowd-funding to self distribution across various digital platforms.

Elisabeth Holm is an independent producer and writer, as well as Director of the Film Program at Kickstarter, where she’s responsible for everything from film project curating and editorial, to special events, filmmaker relations, and outreach to film organizations and institutions. She most recently produced Keith Miller’s Welcome to Pine Hill, a 2011 IFP Labs participant and 2012 Slamdance Grand Jury Prize winner. Previously supporting HBO,, Cine Mosaic, and PBS productions, she most notably served as the Associate Producer of Joe Berlinger and Bruce Sinofsky’s Oscar-nominated Paradise Lost 3, as well as Director’s Assistant for OWN’s Master Class and Sundance Channel’s Iconoclasts. Her writing has appeared in Time Out New York and Filmmaker Magazine, among other outlets.

Kristin McCracken is a writer who consults with filmmakers and film festivals on social media, web content, and digital strategy. Her clients include the Hamptons International Film Festival, 20 Feet From Stardom, Running Wild, and Cinetic/FilmBuff. After 18 years in higher education administration, she changed careers in 2008, eventually becoming Vice President of Digital Media for Tribeca Enterprises (parent company of the Tribeca Film Festival). She has contributed in-depth filmmaker profiles to The Playlist (Indiewire), The Huffington Post, Filmwax Radio, Design Bureau, and Her latest book is entitled “101 Things to Do Before You Turn 40.” She attended both the University of Virginia and New York University.

Gary Hustwit is an independent filmmaker based in New York and London. He has produced eight feature documentaries, including the award-winning I Am Trying To Break Your Heart About the Band Wilco; Moog, a documentary about electronic music pioneer Robert Moog; and an experimental feature film with the band Animal Collective. Hustwit worked with punk label SST Records in the late1980s, ran the independent book publishing house Incommunicado Press during the 1990s, was Vice President of the media website in 2000, and started the indie DVD label Plexifilm in 2001. In 2007 he made his directorial debut with Helvetica, a documentary about graphic design and typography, the beginning of a design film trilogy which continued with Objectified, about industrial design and product design, and concluded with Urbanized, about the design of cities. The films have been broadcast on PBS and BBC1 among other outlets, and have been screened in over 300 cities worldwide. Hustwit was nominated for a 2008 Independent Spirit Award for Helvetica.

Al Thompson is an actor, writer, producer, and director in all his original projects. In 2007, he founded ValDean Entertainment, a production company dedicated to creating high-quality and original content that resonates across multiple entertainment platforms. Al Thompson & ValDean Entertainment are rolling out a slate of Web series that are garnering a buzz in the industry. His comedy series, Johnny B. Homeless, received rave reviews at the New York Television Festival, winning the “People’s Choice Award”. It premiered on and Comedy Central’s Atom TV. ValDean Entertainment is also launching Lenox Avenue, a compelling drama that follows three friends navigating through love and relationships while living in Harlem, NYC. Upcoming projects include a new original comedy entitled Tilt-A-World. As an actor, Al’s appearances include The Royal Tenenbaums, A Walk to Remember, Love Don’t Cost a Thing, ESPN’s A Season on the Brink, Sidney Lumet’s 100 Centre Street, and Law & Order.

Angela Tucker is a writer, director and producer. She recently co-produced The New Black, which premiered at the 2013 LA Film Festival and is screening at film festivals worldwide, with an upcoming theatrical debut in New York in February 2014. Directorial work includes (A)sexual, a feature documentary about people who experience no sexual attraction available on iTunes and VOD, and Black Folk Don’t, a satirical documentary web series in its third season featured in Time Magazine’s “10 Ideas That Are Changing Your Life.” She is also the Series Producer for the PBS documentary series AfroPop. She was the Director of Production at Big Mouth Films, a social issue documentary production company that was a project of Arts Engine, Inc. There she produced award-winning documentaries including Pushing the Elephant (PBS’ Independent Lens). Tucker is based in Brooklyn, NY and can be followed on Twitter @tuckergurl.

Produced by Roz Murphy, Marisa Vitale, and Cheree Dillion

 Join the conversation on Twitter:
#nywiftlive | @nywift
NYWIFT programs, screenings and events
are supported, in part, by grants from New York City Department of
Cultural Affairs in partnership with the City Council, and New York
State Council on the Arts with the support of Governor Andrew Cuomo and
the New York State Legislature.
Last updated: Oct. 30, 2013
Event Information
DIY Series: Create the Buzz, Audience Will Follow
Date/Time: Thursday, Nov. 21, 2013
6:30 PM
Pricing: $15 to NYWIFT members
$25 to Nonmembers
RSVP by prepayment online
Location: Fordham University at Lincoln Center
113 West 60th Street
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